Introducing products into export markets: Success factors

Success factors in international product entry are still not sufficiently understood. Evidence from 130 published instances of international product entries is analyzed. The findings reveal that factors responsible for international commercial success are different for small and large firms. A numbe...

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Bibliographic Details
Published in:Journal of business research 1993-05, Vol.27 (1), p.1-15
Main Authors: Tamer Cavusgil, S., (Manek) Kirpalani, V.H.
Format: Article
Language:English
Subjects:
Comparative analysis
Factors
Market entry
Market strategy
Marketing
Multinational corporations
R&D
Research & development
Small business
Statistical analysis
Studies
Success
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Summary:Success factors in international product entry are still not sufficiently understood. Evidence from 130 published instances of international product entries is analyzed. The findings reveal that factors responsible for international commercial success are different for small and large firms. A number of hypotheses are formulated for future testing on the basis of this exploratory study.
ISSN:0148-2963
1873-7978
DOI:10.1016/0148-2963(93)90012-E