Identification and validation of the components of the person-object relationship

The purpose of this article is to identify the components of the person-object relationship. We integrate into a structural model the main dimensions of the durable relationship that results from the interaction between a consumer and a product or service through cumulative consumption experiences....

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Bibliographic Details
Published in:Journal of business research 1996-10, Vol.37 (2), p.127-134
Main Authors: Evrard, Yves, Aurier, Philippe
Format: Article
Language:English
Subjects:
Consumer attitudes
Consumer behavior
Consumption
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Summary:The purpose of this article is to identify the components of the person-object relationship. We integrate into a structural model the main dimensions of the durable relationship that results from the interaction between a consumer and a product or service through cumulative consumption experiences. The conceptual framework includes several theoretical domains: the functions of consumption, involvement, the experiential approach of consumption, and consumer satisfaction. An empirical example focusing on movie consumption is presented.
ISSN:0148-2963
1873-7978
DOI:10.1016/0148-2963(96)00054-9