An Empirical Examination of Market Orientation in Saudi Arabian Manufacturing Companies

The author examines the applicability of Kohli and Jaworski (1990) and Jaworski and Kohli’s (1993) market orientation model in Saudi Arabia, a developing country market. To this end, a sample of 115 Saudi Arabian manufacturing companies have been investigated. The properties of the scales pertaining...

Full description

Saved in:
Bibliographic Details
Published in:Journal of business research 1998-09, Vol.43 (1), p.13-25
Main Author: Bhuian, Shahid N.
Format: Article
Language:English
Subjects:
Hypotheses
LDCs
Market strategy
Organizational behavior
Regression analysis
Studies
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The author examines the applicability of Kohli and Jaworski (1990) and Jaworski and Kohli’s (1993) market orientation model in Saudi Arabia, a developing country market. To this end, a sample of 115 Saudi Arabian manufacturing companies have been investigated. The properties of the scales pertaining to the constructs in the market orientation model have been reexamined in Saudi Arabia. Further, the market orientation model has been examined both by the traditional methods as were used by Jaworski and Kohli and by a structural equations model in LISREL. The results, produced by the former methodology, are mostly consistent with the findings of Jaworski and Kohli, whereas the findings unveiled by the latter method are not consistent with the hypotheses. In the latter case, the market orientation model does not appear to fit satisfactorily. Also, the scale of market orientation and most other scales do not seem to be applicable in Saudi Arabia. Finally, only when the model is respecified, the fit measures improve and provide support for some hypothesized relationships.
ISSN:0148-2963
1873-7978
DOI:10.1016/S0148-2963(97)00130-6