Career research productivity patterns of marketing academecians

Scholarly productivity is an important issue for all academic disciplines. Empirical examinations of career research productivity have not been conducted in the marketing discipline, however. A study reports the analysis and classification of total and career research publication activity for a coho...

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Bibliographic Details
Published in:Journal of business research 1998-05, Vol.42 (1), p.75
Main Authors: Powers, Thomas L, Swan, John E, Bos, Theodore, Patton, John Frank
Format: Article
Language:English
Subjects:
Author productivity
Marketing
Productivity
Researchers
Statistical analysis
Studies
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Summary:Scholarly productivity is an important issue for all academic disciplines. Empirical examinations of career research productivity have not been conducted in the marketing discipline, however. A study reports the analysis and classification of total and career research publication activity for a cohort of 374 marketing academicians over a 20-year period. The analysis revealed 7 different career patterns as well as substantial differences in overall levels of career research productivity. Patterns of productivity included those where academicians reached a peak productivity early or midway in their careers as well as those who produced at an increasing level over the course of their careers. Productivity levels were identified based on 4 groupings that included nonproducers, low producers (1-4 articles), medium producers (5-9 articles), and high producers (10 or more articles). Approximately 1/3 of the cohort were nonproducers, 1/3 were low producers, and 1/3 were medium producers.
ISSN:0148-2963
1873-7978