Corporate Reputation and the News Media: The Origin Story

This essay provides the background story on the role that Corporate Reputation Review and its conference, Corporate Reputation, Identity, and Competitiveness played in my research and thinking on corporate reputation as a scholarly endeavor. In particular, this essay discusses the 3rd conference, (i...

Full description

Saved in:
Bibliographic Details
Published in:Corporate reputation review 2017-11, Vol.20 (3-4), p.165-170
Main Author: Carroll, Craig E.
Format: Article
Language:English
Subjects:
Business and Management
Conferences
Corporate Communication/Public Relations
Corporate image
Management
Marketing
Original Article
Reputation management
Reputations
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This essay provides the background story on the role that Corporate Reputation Review and its conference, Corporate Reputation, Identity, and Competitiveness played in my research and thinking on corporate reputation as a scholarly endeavor. In particular, this essay discusses the 3rd conference, (including access to the papers, presentations, and speakers), offline discussions with attendees, and the meeting of the minds between Fombrun, van Riel, and Max McCombs, one of the co-authors of the original study on agenda-setting theory. A brief description of the pivotal projects and outcomes of that meeting are discussed.
ISSN:1363-3589
1479-1889
DOI:10.1057/s41299-017-0038-z