Structure and strategy for the ceramic tile industry: from local tradition to internationalisation

The tile industry on Castellón province have experienced in the last years important expansion over world wide market. Between the sucess waht contributed to consolidate the tile castellonense enterprise into consumer markets, went determinant the introduction of new to process of fabrication, speci...

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Bibliographic Details
Published in:Investigaciones geográficas 1998-01 (19), p.31
Main Author: Gómez López, José Daniel
Format: Article
Language:Spanish
Subjects:
Ceramics industry
Fabrication
Industrywide conditions
Markets
Specialization
Online Access:Get full text
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Summary:The tile industry on Castellón province have experienced in the last years important expansion over world wide market. Between the sucess waht contributed to consolidate the tile castellonense enterprise into consumer markets, went determinant the introduction of new to process of fabrication, specialization of products so much in variety as format and design, beside to apply renew concepts of market. This demand an effort financial innovator indispensable for to vie into the markets every time more globals.
ISSN:0213-4691
1989-9890
DOI:10.14198/INGEO1998.19.03