Factors influencing new product success and failure in small entrepreneurial high-technology electronics firms

This study of the correlates of new product success and failure in small entrepreneurial high-technology firms revealed several counterintuitive findings. Chee Meng Yap and William Souder report results that reflect the unique nature of such firms, suggesting that to maximize their successful new pr...

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Bibliographic Details
Published in:The Journal of product innovation management 1994-11, Vol.11 (5), p.418-432
Main Authors: Yap, Chee Meng, Souder, Wm.E.
Format: Article
Language:English
Subjects:
Electronics industry
Factors
Product development
Statistical analysis
Studies
Success
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Summary:This study of the correlates of new product success and failure in small entrepreneurial high-technology firms revealed several counterintuitive findings. Chee Meng Yap and William Souder report results that reflect the unique nature of such firms, suggesting that to maximize their successful new product introductions these firms must adopt strategies very different from those used by large organizations. Based on these results, detailed prescriptions are presented for small firms in managing their new product development and marketing efforts.
ISSN:0737-6782
1540-5885
DOI:10.1016/0737-6782(94)90030-2