Digital Business Convergence and Emerging Contested Fields: A Conceptual Framework

Due to innovations in digital technologies, organizations that used to practice their business in discrete industries now confront radically transformed environments with new competitors from other industries. To understand this phenomenon of digital business convergence, I adopt the theory of strat...

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Bibliographic Details
Published in:Journal of the Association for Information Systems 2017-10, Vol.18 (10), p.687-702
Main Author: Seo, Dongback
Format: Article
Language:English
Subjects:
Actors
Banking
Business competition
Cellular telephones
Collective action
Communications networks
Competition
Computer peripherals
Convergence
Customer services
Digital technology
Entrepreneurship
Homogenization
Information systems
Innovations
Institutionalism
Market positioning
Organizations
Social activism
Sociology
Software industry
Strategic management
Studies
Technology
Telecommunications industry
Television programs
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Summary:Due to innovations in digital technologies, organizations that used to practice their business in discrete industries now confront radically transformed environments with new competitors from other industries. To understand this phenomenon of digital business convergence, I adopt the theory of strategic action fields from the literature on social movements and organizations. I use elements of this theory to analyze the actions of organizations in contested fields instead of taking a vertical, horizontal, or single-industry perspective. Specifically, I look at how organizations use different types of mobilizabilities (political, social, and technological) to influence the emergence and evolution of contested fields. This paper raises research questions about digital business convergence, suggests ways to investigate those questions, and provides a conceptual framework to study organizations' strategies and behaviors from a strategic action field perspective.
ISSN:1536-9323
1536-9323
DOI:10.17705/1jais.00471