FACTORS THAT EXPLAIN THE CHANGE IN THE IMAGE OF A TOURIST DESTINATION BEFORE AND AFTER A VISIT

There are very few works that focus on the evolution of the image of tourist destinations during the different phases of the trip, despite its relevance in terms of satisfaction and loyalty in the tourism sector. Although in the literature there are studies that analyze the impact of a number of fac...

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Bibliographic Details
Published in:Cuadernos de turismo 2017-07 (40), p.649-652
Main Authors: Palacio, Asunción Beerli, Santana, Josefa D Martín, Nazzareno, Patrizio A
Format: Article
Language:English
Subjects:
Impact analysis
Tourism
Tourist attractions
Travel industry
Online Access:Get full text
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Summary:There are very few works that focus on the evolution of the image of tourist destinations during the different phases of the trip, despite its relevance in terms of satisfaction and loyalty in the tourism sector. Although in the literature there are studies that analyze the impact of a number of factors, such as the sources of information and personal characteristics of the tourist on the process of forming the image of the destination, no study have evaluated how these factors influence the change of image of the tourist destination before and after the trip. Here, Palacio et al analyze the antecedents or the causes that lead to a change in the image during and after the visit, which must be considered and managed by operators in the tourism market. They developed and validated a model that aims to explain the factors influencing the pre- and post-visit change in the image of a tourist destination.
ISSN:1139-7861
1989-4635