Developing Employer of Choice Status: Exploring an Employment Marketing Mix

In recent times, the important role that marketing theory can play in the conceptualisation and development of an organization's Employer of Choice status has been recognized and debated by both academics and practitioners alike. In order to contribute to that ongoing debate, this paper explore...

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Bibliographic Details
Published in:Organization development journal 2009-10, Vol.27 (3), p.77
Main Authors: Wickham, Mark, O'Donohue, Wayne
Format: Article
Language:English
Subjects:
Competition
Competitive advantage
Debates
Employees
Employment
Human capital
Human resource management
Labor market
Marketing
Organization development
Strategic management
Studies
Online Access:Get full text
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Summary:In recent times, the important role that marketing theory can play in the conceptualisation and development of an organization's Employer of Choice status has been recognized and debated by both academics and practitioners alike. In order to contribute to that ongoing debate, this paper explores the application of a key element in marketing theory-the extended marketing-mix concept-to the strategic management of human resources. [PUBLICATION ABSTRACT]
ISSN:0889-6402