The Effectiveness of Decisional Guidance: An Empirical Evaluation

• Published in: Decision sciences 2001-06, Vol.32 (2), p.303-332
• Main Authors: Parikh, Mihir, Fazlollahi, Bijan, Verma, Sameer
• Format: Article
• Language: English
• Subjects: Decision making; Decision making models; Decision Support Systems; Decisional Guidance; Design; Designers; DSS Effectiveness; Effectiveness; Efficiency; Experimental Design; Hypotheses; Influence; Laboratories; Laboratory Experiment; Studies; User satisfaction
• ISSN: 0011-7315; 1540-5915
• DOI: 10.1111/j.1540-5915.2001.tb00962.x

Decisional guidance is defined as how a decision support system (DSS) influences its users as they structure and execute the decision‐making process. It is assumed that decisional guidance has profound effects on decision making, but these effects are understudied and empirically unproven. This paper describes an empirical, laboratory‐experiment‐based evaluation of the effectiveness of deliberate decisional guidance and its four types. We developed and used a comprehensive model consisting of four evaluation criteria: decision quality, user satisfaction, user learning, and decision‐making efficiency. On these criteria, we compared decisional guidance versus no guidance, informative versus suggestive decisional guidance, and predefined versus dynamic decisional guidance. We found that deliberate decisional guidance was more effective on all four criteria; suggestive guidance was more effective in improving decision quality and user satisfaction, and informative guidance was more effective in user learning about the problem domain, whereas dynamic guidance was more effective than predefined guidance in improving decision quality and user learning; and both suggestive guidance and dynamic guidance reduced the decision time.