The value of empirical generalizations in marketing

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Bibliographic Details
Published in:Journal of the Academy of Marketing Science 2018, Vol.46 (1), p.6-8
Main Author: Hanssens, Dominique M.
Format: Article
Language:English
Subjects:
Business and Management
Editorial
Marketing
Social Sciences
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ISSN:0092-0703
1552-7824
DOI:10.1007/s11747-017-0567-0