The joint impact of collectivistic value orientation and independent self-representation on group creativity

Which antecedents and group processes are beneficial to creativity in groups? Taking a component-based approach of individualism–collectivism (I-C), we proposed that the combination of collectivistic value orientation and independent self-representation of group members enhances group creativity. In...

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Bibliographic Details
Published in:Group processes & intergroup relations 2018-01, Vol.21 (1), p.37-56
Main Authors: Choi, Hoon-Seok, Cho, Sun-Joo, Seo, Jeong-Gil, Bechtoldt, Myriam N.
Format: Article
Language:English
Subjects:
Brainstorms
Collective representation
Collectivism
Communication
Creativity
Group processes
Individualism
Priming
Self representation
Triads
Value orientations
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Summary:Which antecedents and group processes are beneficial to creativity in groups? Taking a component-based approach of individualism–collectivism (I-C), we proposed that the combination of collectivistic value orientation and independent self-representation of group members enhances group creativity. In an interactive group brainstorming experiment (N = 68 triads), we manipulated group members’ value orientation and their self-representation via priming methods and examined group creativity using both a consensual and an objective measure of idea originality. Results indicated that groups generated ideas that are more original when members combined a collectivistic value orientation with independent self-representation than with interdependent self-representation. In contrast, differences in self-representation did not have a significant effect when an individualistic value orientation was activated. We also identified specific group processes characteristic of the predicted combinatorial effect: In creative groups, there was more open communication. Implications of these findings for research on group creativity and future directions are discussed.
ISSN:1368-4302
1461-7188
DOI:10.1177/1368430216638539