Using Real World Examples to Teach Undergraduate Consumer Behavior

Many approaches have been used to teach consumer behavior to undergraduate students. While many difficulties in teaching such a course exist, the approach to heavy use of published real world examples to show applications of behavioral science theories and concepts has proven very successful.

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Bibliographic Details
Published in:Journal of marketing education 1980-11, Vol.2 (2), p.60-67
Main Author: Schewe, Charles D.
Format: Article
Language:English
Subjects:
Consumer behavior
Marketing
Citations: Items that cite this one
Online Access:Get full text
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Description
Summary:Many approaches have been used to teach consumer behavior to undergraduate students. While many difficulties in teaching such a course exist, the approach to heavy use of published real world examples to show applications of behavioral science theories and concepts has proven very successful.
ISSN:0273-4753
1552-6550
DOI:10.1177/027347538000200210