The Diffusion of Personal Computers among Business School Faculty: A Longitudinal Study of Attitudes, Expectations and Uses

Perhaps the "hottest" topic in education today is the introduction and development of the personal computer in the classroom. It is apparent that the integration of the computer in the classroom is contingent upon faculty adoption. This article presents the findings of a two-stage longitud...

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Bibliographic Details
Published in:Journal of marketing education 1985-12, Vol.7 (3), p.1-6
Main Authors: McKinnon, Gary F., Smith, Scott M., Smith, Milton E.
Format: Article
Language:English
Subjects:
Computers
Longitudinal studies
Marketing
Personal computers
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Summary:Perhaps the "hottest" topic in education today is the introduction and development of the personal computer in the classroom. It is apparent that the integration of the computer in the classroom is contingent upon faculty adoption. This article presents the findings of a two-stage longitudinal study of faculty attitudes, expectations, and involvement during the process of adopting personal computers. Phase One of the study takes place before the majority of the faculty had access to personal computers. Phase Two measures changes after the faculty had use of their own personal computer for about four months.
ISSN:0273-4753
1552-6550
DOI:10.1177/027347538500700301