Using Peer Evaluations to Assess Individual Performances in Group Class Projects

The use of various kinds of group projects is common in many types of marketing courses. A major problem in such courses is the equitable grading of group members based on the accountability of individual performances. This article provides an approach to using peer evaluations to assess individual...

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Bibliographic Details
Published in:Journal of marketing education 1996-08, Vol.18 (2), p.17-27
Main Authors: Beatty, James R., Haas, Robert W., Sciglimpaglia, Donald
Format: Article
Language:English
Subjects:
Marketing
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Summary:The use of various kinds of group projects is common in many types of marketing courses. A major problem in such courses is the equitable grading of group members based on the accountability of individual performances. This article provides an approach to using peer evaluations to assess individual performances within a group so that grades may be assigned in an equitable manner.
ISSN:0273-4753
1552-6550
DOI:10.1177/027347539601800203