Another Use for Course Evaluations

This article reports on efforts to develop means by which academic managers can modify student demand for a particular course. A modified student course evaluation instrument was administered to students who had taken the course and those who had not. The responses were then compared to determine th...

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Bibliographic Details
Published in:Journal of marketing education 1986-08, Vol.8 (2), p.18-23
Main Authors: Schwartz, Martin L., Thornton, Robert L.
Format: Article
Language:English
Subjects:
Curricula
Enrollments
Marketing
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Summary:This article reports on efforts to develop means by which academic managers can modify student demand for a particular course. A modified student course evaluation instrument was administered to students who had taken the course and those who had not. The responses were then compared to determine the extent to which they predicted student enrollment in the course.
ISSN:0273-4753
1552-6550
DOI:10.1177/027347538600800204