Another Use for Course Evaluations

This article reports on efforts to develop means by which academic managers can modify student demand for a particular course. A modified student course evaluation instrument was administered to students who had taken the course and those who had not. The responses were then compared to determine th...

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Published in:Journal of marketing education 1986-08, Vol.8 (2), p.18-23
Main Authors: Schwartz, Martin L., Thornton, Robert L.
Format: Article
Language:English
Subjects:
Curricula
Enrollments
Marketing
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description This article reports on efforts to develop means by which academic managers can modify student demand for a particular course. A modified student course evaluation instrument was administered to students who had taken the course and those who had not. The responses were then compared to determine the extent to which they predicted student enrollment in the course.
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identifier ISSN: 0273-4753
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source SAGE Deep Backfile Package
subjects Curricula
Enrollments
Marketing
title Another Use for Course Evaluations
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