Student Attitudes toward Marketing Mix Activities in the Large Class Environment

Three marketing mix activities found useful in large introductory marketing classes are presented. These activities help create a better learning environment, tend to help students better understand marketing, and lead to better attitudes toward the instructor.

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Bibliographic Details
Published in:Journal of marketing education 1992-12, Vol.14 (3), p.40-46
Main Authors: Butler, Daniel D., Lauimer, J. Ford
Format: Article
Language:English
Subjects:
Marketing
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Description
Summary:Three marketing mix activities found useful in large introductory marketing classes are presented. These activities help create a better learning environment, tend to help students better understand marketing, and lead to better attitudes toward the instructor.
ISSN:0273-4753
1552-6550
DOI:10.1177/027347539201400306