Supply chain strategy in the fashion industry: Developing a portfolio model depending on product, retail channel and brand

The paper presents the results of a research project focused on supply chain (SC) strategy in the fashion/apparel industry ongoing at Politecnico di Milano, aiming at assessing the relevance of Supply Chain Management (SCM) approach in a context, i.e. fashion, where operations and manufacturing seem...

Full description

Saved in:
Bibliographic Details
Published in:International journal of production economics 2008-12, Vol.116 (2), p.169-181
Main Authors: Brun, Alessandro, Castelli, Cecilia
Format: Article
Language:English
Subjects:
Clothing industry
Fashion
Fashion industry
Focused supply chain
Manufacturing
Studies
Supply chain management
Supply chain strategy
Supply chain strategy Focused supply chain Fashion industry
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The paper presents the results of a research project focused on supply chain (SC) strategy in the fashion/apparel industry ongoing at Politecnico di Milano, aiming at assessing the relevance of Supply Chain Management (SCM) approach in a context, i.e. fashion, where operations and manufacturing seem to be considered as ancillary to marketing and communications activities. Relying on theoretical developments and empirical case studies, the authors propose a model, the “segmentation tree” model, for adopting a focused approach to SCM resulting in a SC strategy segmentation based on three drivers, namely product, brand and retail channel.
ISSN:0925-5273
1873-7579
DOI:10.1016/j.ijpe.2008.09.011