Supply chain strategy in the fashion industry: Developing a portfolio model depending on product, retail channel and brand

The paper presents the results of a research project focused on supply chain (SC) strategy in the fashion/apparel industry ongoing at Politecnico di Milano, aiming at assessing the relevance of Supply Chain Management (SCM) approach in a context, i.e. fashion, where operations and manufacturing seem...

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Published in:International journal of production economics 2008-12, Vol.116 (2), p.169-181
Main Authors: Brun, Alessandro, Castelli, Cecilia
Format: Article
Language:English
Subjects:
Clothing industry
Fashion
Fashion industry
Focused supply chain
Manufacturing
Studies
Supply chain management
Supply chain strategy
Supply chain strategy Focused supply chain Fashion industry
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container_title International journal of production economics
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creator Brun, Alessandro
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description The paper presents the results of a research project focused on supply chain (SC) strategy in the fashion/apparel industry ongoing at Politecnico di Milano, aiming at assessing the relevance of Supply Chain Management (SCM) approach in a context, i.e. fashion, where operations and manufacturing seem to be considered as ancillary to marketing and communications activities. Relying on theoretical developments and empirical case studies, the authors propose a model, the “segmentation tree” model, for adopting a focused approach to SCM resulting in a SC strategy segmentation based on three drivers, namely product, brand and retail channel.
doi_str_mv 10.1016/j.ijpe.2008.09.011
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subjects Clothing industry
Fashion
Fashion industry
Focused supply chain
Manufacturing
Studies
Supply chain management
Supply chain strategy
Supply chain strategy Focused supply chain Fashion industry
title Supply chain strategy in the fashion industry: Developing a portfolio model depending on product, retail channel and brand
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