Consumer behaviour. Globalization, new technologies, current trends, socio-cultural environment

[...]the authors share their knowledge as regards the applications which could help the consumer to identify the products manufactured by domestic companies. [...]they allow the reader to draw the conclusion that the consumer of the 21st century lives in such complicated times that in order to be et...

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Bibliographic Details
Published in:Economics and Business Review 2017, Vol.3 (4), p.131-133
Main Author: Gardocka-Jałowiec, Anna
Format: Review
Language:English
Subjects:
21st century
Collaboration
Communication
Consumer behavior
Consumers
Consumption
Ethnocentrism
Globalization
Internet access
Philosophy
Social networks
Studies
Trends
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Summary:[...]the authors share their knowledge as regards the applications which could help the consumer to identify the products manufactured by domestic companies. [...]they allow the reader to draw the conclusion that the consumer of the 21st century lives in such complicated times that in order to be ethnocentric, it is impossible to function outside the net, lead a slow life and to buy wisely he/she should be aware of the stimuli coming from various directions (by means of the new tools) exerting an influence on making not very rational decisions. [...]the authors show the reader that the market activity of the consumer is a collage of emotional and rational premises of his/her behaviour.
ISSN:2392-1641
2450-0097