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Consumer behaviour. Globalization, new technologies, current trends, socio-cultural environment
[...]the authors share their knowledge as regards the applications which could help the consumer to identify the products manufactured by domestic companies. [...]they allow the reader to draw the conclusion that the consumer of the 21st century lives in such complicated times that in order to be et...
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Published in: | Economics and Business Review 2017, Vol.3 (4), p.131-133 |
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creator | Gardocka-Jałowiec, Anna |
description | [...]the authors share their knowledge as regards the applications which could help the consumer to identify the products manufactured by domestic companies. [...]they allow the reader to draw the conclusion that the consumer of the 21st century lives in such complicated times that in order to be ethnocentric, it is impossible to function outside the net, lead a slow life and to buy wisely he/she should be aware of the stimuli coming from various directions (by means of the new tools) exerting an influence on making not very rational decisions. [...]the authors show the reader that the market activity of the consumer is a collage of emotional and rational premises of his/her behaviour. |
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subjects | 21st century Collaboration Communication Consumer behavior Consumers Consumption Ethnocentrism Globalization Internet access Philosophy Social networks Studies Trends |
title | Consumer behaviour. Globalization, new technologies, current trends, socio-cultural environment |
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