Building Capability for Organizational Success: An Emerging Market Perspective

In the world of business, developing the capability to succeed in the marketplace is a sine qua non for most organizations. An examination of studies on firm competitiveness indicates that market orientation, outsourcing, and technology transfer provide firms with the basis for building capability t...

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Bibliographic Details
Published in:Journal of African business 2018-01, Vol.19 (1), p.86-104
Main Authors: Appiah-Adu, Kwaku, Okpattah, Bernard, Amoako, George Kofi
Format: Article
Language:English
Subjects:
business performance
capability
Competitiveness
Financial performance
foreign and local firms
Market orientation
Organization development
Outsourcing
Success
Technology transfer
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Summary:In the world of business, developing the capability to succeed in the marketplace is a sine qua non for most organizations. An examination of studies on firm competitiveness indicates that market orientation, outsourcing, and technology transfer provide firms with the basis for building capability to succeed in the business environment. Nonetheless, in a developing nation context, the comparative influences of market orientation, outsourcing, and technology transfer on organizational success among foreign and local firms when considered together in a combined framework is yet to be investigated empirically. To gain clearer insights, three pathways through which market orientation, outsourcing, and technology transfer improve organizational success in Ghana are postulated. Findings of this study suggest that among foreign and Ghanaian businesses, there are variations in the contributions of market orientation, outsourcing, and technology transfer to developing capability and impacting on organizational success.
ISSN:1522-8916
1522-9076
DOI:10.1080/15228916.2017.1346335