AdSpender

Adspender, an electronic resource available at www.tns-mi.com, contains advertising expenditures for millions of brands across eighteen types of media. Adspender is the online version of the print source, Ad$ Summary, that allows users to create custom reports about the advertising expenses of brand...

Full description

Saved in:
Bibliographic Details
Published in:College & research libraries 2008-03, Vol.69 (2), p.182
Main Author: Dreyer, Kathleen
Format: Article
Language:English
Subjects:
Advertising
Internet resources
Web site reviews
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Adspender, an electronic resource available at www.tns-mi.com, contains advertising expenditures for millions of brands across eighteen types of media. Adspender is the online version of the print source, Ad$ Summary, that allows users to create custom reports about the advertising expenses of brands and companies in different media.
ISSN:0010-0870
2150-6701