The Fitbit Addiction: Will This Disruption Last?

Fitbit Inc. disrupted the way people monitor exercise. With a successful IPO in 2015, Fitbit has become a market leader in the global wearables industry. However, competition is fierce and new entrants are bringing new ideas, products and technological advances to the wearables market. How can Fitbi...

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Bibliographic Details
Published in:	Journal of marketing development and competitiveness 2017-12, Vol.11 (4), p.86-103
Main Authors:	Baalbaki, Sally, Hoffman, David Lynn, Gilliard, Debora J.
Format:	Article
Language:	English
Subjects:	Brand identification Competition Consumers Customer services Customers Data analysis Design specifications Disruptive innovation Heart rate Innovations Inventory control Manufacturers Market strategy Marketing Medical equipment Objectives Park, James Physical fitness Product development R&D Research & development Target markets Wearable computers
Online Access:	Get full text
Tags:	Add Tag fitbit 1