Ethical Issues in Australian Marketing Research Services: An Empirical Investigation

The study focuses on Australian marketing research professionals' perceptions toward ethics in the marketing research profession and research services. These perceptions are specifically related to the ethical environment, ethical guidance, and leadership responsibility, factors leading to unet...

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Bibliographic Details
Published in:Services marketing quarterly 2007-03, Vol.28 (3), p.33-53
Main Authors: Segal, Madhav N., Giacobbe, Ralph W.
Format: Article
Language:English
Subjects:
Australia
Business ethics
code of conduct for marketing research
Discriminant analysis
ethical guidance for marketing research professionals
Ethics
international marketing research
Marketing
marketing research profession
Perceptions
Studies
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Summary:The study focuses on Australian marketing research professionals' perceptions toward ethics in the marketing research profession and research services. These perceptions are specifically related to the ethical environment, ethical guidance, and leadership responsibility, factors leading to unethical marketing research practices and ethical climate characteristics. Overall findings underscore the importance of the role of management in setting the ethical tone and developing an appropriate frame of reference for ethical conduct and guidance in Australian marketing research.
ISSN:1533-2969
1533-2977
DOI:10.1300/J396v28n03_03