Market Intelligence Precursors for the Entrepreneurial Resilience Approach: The Case of the Romanian Eco-Label Product Retailers

The entrepreneurial resilience of eco-label product retailers emphasises their adaptive capability for renewal after the economic crisis. This paper explores the resilience of the market intelligence techniques adopted by the eco-label product retailers in order to contribute to sustainable developm...

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Bibliographic Details
Published in:Sustainability 2018-01, Vol.10 (1), p.190
Main Authors: Micu, Adrian, Micu, Angela-Eliza, Capatina, Alexandru, Cristache, Nicoleta, Dragan, Bogdan
Format: Article
Language:English
Subjects:
Business models
Competition
Competitive advantage
Consumers
Economic crisis
Economics
Entrepreneurs
Entrepreneurship
Environmental impact
Marketing
Product development
Purchasing
Resilience
Sustainability
Sustainable development
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Summary:The entrepreneurial resilience of eco-label product retailers emphasises their adaptive capability for renewal after the economic crisis. This paper explores the resilience of the market intelligence techniques adopted by the eco-label product retailers in order to contribute to sustainable development of this market in Romania. The research, conducted on a sample of Romanian retailers of eco-label products, analyses the main sources for gathering data about their competitors, the reasons for monitoring the strategic options of their competitors and the specific market intelligence techniques employed within the entrepreneurial resilience approach, aiming to overcome the negative crisis effects. The research outlines, from an entrepreneurial resilience perspective, several positioning opportunities of the eco-label product retailers after the crisis, which have affected the Romanian economy in the period 2008–2009 and have implicitly affected the eco-label market.
ISSN:2071-1050
2071-1050
DOI:10.3390/su10010190