The role of paradoxical logic in innovation: The case of Intel

Logic paradigms are deeply rooted underlying assumptions that are used to frame thinking, decisions, and processes. We compare the fundamental assumptions of two logic paradigms—formal logic and paradoxical logic—and discuss the implications of these assumptions for innovation and change. Using Inte...

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Bibliographic Details
Published in:Journal of high technology management research 2004-02, Vol.15 (1), p.51-71
Main Authors: Norman, Patricia M, Palich, Leslie E, Livingstone, Linda Parrack, Carini, Gary R
Format: Article
Language:English
Subjects:
Case studies
Computer industry
Formal logic
Innovation
Innovations
Logic
Organizational change
Paradoxical logic
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Summary:Logic paradigms are deeply rooted underlying assumptions that are used to frame thinking, decisions, and processes. We compare the fundamental assumptions of two logic paradigms—formal logic and paradoxical logic—and discuss the implications of these assumptions for innovation and change. Using Intel as an example, we suggest that paradoxical logic can enhance the innovative processes of high-technology firms, can help these firms to deal effectively with change, and, when combined with formal logic, can enhance firm performance. We derive three propositions from our analysis of Intel to guide future research.
ISSN:1047-8310
1879-1638
DOI:10.1016/j.hitech.2003.09.004