Does deliberate learning lead to dynamic capability? The role of organizational schema for Kodak, 1993-2011

PurposeThe process of building dynamic capabilities remains understudied, although deliberate learning is posited to be the key to developing and maintaining dynamic capabilities in turbulent environments. Based on the case study of Kodak’s responses to the shift from traditional to digital technolo...

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Bibliographic Details
Published in:Journal of strategy and management 2018-01, Vol.11 (1), p.52-80
Main Authors: Wang, Liang, Li, Eric Ping Hung, Xiaoya (Sara) Ding
Format: Article
Language:English
Subjects:
Case studies
Cognition
Cognition & reasoning
Competitive advantage
Digital imaging
Entrepreneurship
Learning
Organizational change
Organizational learning
Product development
Researchers
Social psychology
Strategic management
Theory
Turbulence
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Summary:PurposeThe process of building dynamic capabilities remains understudied, although deliberate learning is posited to be the key to developing and maintaining dynamic capabilities in turbulent environments. Based on the case study of Kodak’s responses to the shift from traditional to digital technology in the imaging industry (1993-2011), the purpose of this paper is to examine the role of managerial cognition in building dynamic capabilities.Design/methodology/approachThe paper employs case study and qualitative method approach.FindingsThe results reveal that, when facing environmental turbulence, deliberate learning is subject to routine disruptions through entrepreneurial activities, and these organizational routines and activities are determined by organizational schema. Organizational schema itself is updated as a result of managers’ ongoing interpretation of the organization’s fit with the environment. The study findings contribute to the organizational studies and management literature by highlighting the role of managerial cognition into the microfoundation of dynamic capabilities.Originality/valueThe results demonstrate managerial cognition, and organizational schema in particular, as a microfoundation of dynamic capability.
ISSN:1755-425X
1755-4268
DOI:10.1108/JSMA-11-2016-0083