Common ground exists

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Bibliographic Details
Published in:Marketing research (Chicago, Ill.) Ill.), 2001-12, Vol.13 (4), p.41
Main Authors: Fader, Peter S, Hardie, Bruce G S
Format: Article
Language:English
Subjects:
Advertising
Brand loyalty
Decision making models
Marketing
Variables
Online Access:Get full text
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ISSN:1040-8460