PREPARING RESEARCH professionals

This study sought to provide current and updated information on knowledge, skills, experience, and educational qualifications needed for marketing research personnel in today's dynamic marketplace. Classified ads for marketing research positions are identified as key sources of information on c...

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Bibliographic Details
Published in:Marketing research (Chicago, Ill.) Ill.), 2006-10, Vol.18 (3), p.18
Main Authors: Segal, Madhav N, Hershberger, Edmund
Format: Article
Language:English
Subjects:
Classified advertising
Content analysis
Job requirements
Marketing
Professional development
Professionals
Skills
Studies
Online Access:Get full text
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Summary:This study sought to provide current and updated information on knowledge, skills, experience, and educational qualifications needed for marketing research personnel in today's dynamic marketplace. Classified ads for marketing research positions are identified as key sources of information on competencies and qualifications, because they represent a current snapshot of labor market needs. The ultimate objective is to enhance current understanding of the profession and its needs, so that appropriate programs for professional development and training, education, recruitment, and placement of marketing research professionals can be created and implemented. Technical skills were found to be vital at the junior level; however, job candidates and trainees must remain cognizant of their long-term career goals. These demand that job competence be maintained with sound communication and interpersonal skills. Interestingly, even senior management personnel must not ignore the research skills set.
ISSN:1040-8460