It's time to redraft your mission statement

Analyses mission statements and defines them as "enduring statements of purpose" that distinguish one organization from other similar enterprises. Suggest that a well-crafted mission statement can provide advantages or benefits to a company. States mission statements need to be longer than...

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Bibliographic Details
Published in:The Journal of business strategy 2003-01, Vol.24 (1), p.11-14
Main Authors: David, Forest R., David, Fred R.
Format: Article
Language:English
Subjects:
Banks
Business enterprises
Business planning
Business plans
Company business planning
Content analysis
Corporate planning
Customers
Employees
Evaluation
Food
Leadership
Methods
Mission statements
Organizational performance
Philosophy
Planning
Risk assessment
Strategic planning
Values
Citations: Items that cite this one
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Description
Summary:Analyses mission statements and defines them as "enduring statements of purpose" that distinguish one organization from other similar enterprises. Suggest that a well-crafted mission statement can provide advantages or benefits to a company. States mission statements need to be longer than a phrase or sentence, but not a two-page document, and not overly specific with regard to values, percentages, numbers, goals, or strategies. Concludes that better mission statements will give rewarding payoffs, meaning enhanced personal and business performance.
ISSN:0275-6668
2052-1197
DOI:10.1108/02756660310508218