Norge electronics (Portugal), S.A

The case begins with the protagonist, João Silva, in Oslo for a meeting of personnel directors of the subsidiaries of a large Scandinavian multinational, Norge Electronics. Silva is the administrative director (Finance and Administration, HR, Legal) of the division's smallest subsidiary—Norge E...

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Bibliographic Details
Published in:Thunderbird international business review 2007-01, Vol.49 (1), p.123-139
Main Author: McGuire, Stephen J. J.
Format: Article
Language:English
Subjects:
Case studies
Electronics industry
Human resources
Silva, Joao
Online Access:Get full text
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Summary:The case begins with the protagonist, João Silva, in Oslo for a meeting of personnel directors of the subsidiaries of a large Scandinavian multinational, Norge Electronics. Silva is the administrative director (Finance and Administration, HR, Legal) of the division's smallest subsidiary—Norge Electronics Portugal. Silva had been asked by the vice president of human resources to present to the personnel directors what has been achieved in Portugal. The evening before his presentation, Silva received a fax from a consultant he hired in Portugal with the preliminary results of a climate study. The consultant's report is not what Silva expected and, in fact, raises questions about the effectiveness of a series of change actions implemented over the past two years. The case describes in detail the actions taken by Silva to “professionalize” HR management in the Portuguese subsidiary. © 2007 Wiley Periodicals, Inc
ISSN:1096-4762
1520-6874
DOI:10.1002/tie.20134