The Effect of Adopting Modified Controversial-issues Approach on Accounting Students' Communication Apprehension: An Exploratory Study

This paper reports the result of a teaching experiment in an attempt to assess the effect of a teaching method on accounting students' communication apprehension. One hundred and fifty-three accounting majors from a university participated in this study. In the experimental group, subjects were...

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Bibliographic Details
Published in:Tai Da Guan Li Lun Cong 2008-12, Vol.19 (1), p.127
Main Authors: Sin-Hui, Yen, Duh, Rong-Ruey, 顏信輝, 杜榮瑞
Format: Article
Language:chi ; eng
Subjects:
Accounting
Communication
Student writing
Teaching methods
Online Access:Get full text
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Summary:This paper reports the result of a teaching experiment in an attempt to assess the effect of a teaching method on accounting students' communication apprehension. One hundred and fifty-three accounting majors from a university participated in this study. In the experimental group, subjects were treated the modified controversial-issues teaching method, while the control group subjects received only the traditional teaching method. A pre-test and post-test experimental design was used to explore the effect of this teaching approach on accounting students' communication apprehension. All of the results of t-test, ANCOVA, and regression analysis supported that the modified controversial-issues approach significantly reduced both accounting students' writing and oral communication apprehension a semester later. Limitations and suggestions for future research were offered.
ISSN:1018-1601
2410-2490