Determinants of health care professional association members' intention to renew and recommend membership to others

This study was designed to explore the determinants of membership retention and expansion within a health care professional association. Analyzing empirical data from 824 members of the largest and most internationally representative health care professional association, this study found membership...

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Bibliographic Details
Published in:International journal of nonprofit and voluntary sector marketing 2018-05, Vol.23 (2), p.n/a
Main Author: Ki, Eyun‐Jung
Format: Article
Language:English
Subjects:
Associations
Health care industry
Medical personnel
Memberships
Renewals
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Summary:This study was designed to explore the determinants of membership retention and expansion within a health care professional association. Analyzing empirical data from 824 members of the largest and most internationally representative health care professional association, this study found membership dues value and member attitude toward the association are key predictors of the decisions to renew membership and recommend it to others, whereas membership drop experience was a negative predictor of the 2 behavioral outcomes regarding members. Personal benefits provided by membership in the association are a determinant of recommending membership to others but not a significant factor in renewing membership.
ISSN:1465-4520
1479-103X
2691-1361
DOI:10.1002/nvsm.1610