Cognitive age: a key to understanding consumer alienation in the mature market

Research on cognitive age suggests that non-chronological age measures may contribute more than chronological age to understanding how older consumers view themselves and how they consume. A study examines the relationship between cognitive age and consumer alienation. Information is provided that c...

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Bibliographic Details
Published in:The Mid-Atlantic journal of business 1995-12, Vol.31 (3), p.259
Main Author: Johnson, Edna B
Format: Article
Language:English
Subjects:
Age
Aged consumers
Alienation (Philosophy)
Alienation (Social psychology)
Consumer behavior
Consumers
Consumption
Hypotheses
Market strategy
Marketing
Older people
Questionnaires
Self image
Studies
Online Access:Get full text
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Summary:Research on cognitive age suggests that non-chronological age measures may contribute more than chronological age to understanding how older consumers view themselves and how they consume. A study examines the relationship between cognitive age and consumer alienation. Information is provided that can assist marketers in developing methods to better attract and retain this formidable market force.
ISSN:0732-9334