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Cognitive age: a key to understanding consumer alienation in the mature market
Research on cognitive age suggests that non-chronological age measures may contribute more than chronological age to understanding how older consumers view themselves and how they consume. A study examines the relationship between cognitive age and consumer alienation. Information is provided that c...
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Published in: | The Mid-Atlantic journal of business 1995-12, Vol.31 (3), p.259 |
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container_title | The Mid-Atlantic journal of business |
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creator | Johnson, Edna B |
description | Research on cognitive age suggests that non-chronological age measures may contribute more than chronological age to understanding how older consumers view themselves and how they consume. A study examines the relationship between cognitive age and consumer alienation. Information is provided that can assist marketers in developing methods to better attract and retain this formidable market force. |
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suggests that non-chronological age measures may contribute more than chronological age to understanding how older consumers view themselves and how they consume. 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ispartof | The Mid-Atlantic journal of business, 1995-12, Vol.31 (3), p.259 |
issn | 0732-9334 |
language | eng |
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source | ABI/INFORM Global |
subjects | Age Aged consumers Alienation (Philosophy) Alienation (Social psychology) Consumer behavior Consumers Consumption Hypotheses Market strategy Marketing Older people Questionnaires Self image Studies |
title | Cognitive age: a key to understanding consumer alienation in the mature market |
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