EVALUATIVE CONDITIONING WITH SUBLIMINAL PRESENTATIONS OF UNCONDITIONED STIMULUS. A EXPERIMENTAL STUDY

We study the possibility of establishing conditioned evaluative responses by subliminal Uss presentations. For that, we have carried out an experiment using neutral no-words like CSs and pleasant and unpleasant words like USs. The CS-US couples were showed three times, the USs being presented 28.57...

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Bibliographic Details
Published in:Anales de psicología (Murcia, Spain) Spain), 1997-07, Vol.13 (2), p.177
Main Authors: Guillermo Campoy Menéndez, Agustín Romero Medina
Format: Article
Language:Spanish
Subjects:
Cognitive psychology
Experimental psychology
Studies
Subliminal perception
Online Access:Get full text
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Summary:We study the possibility of establishing conditioned evaluative responses by subliminal Uss presentations. For that, we have carried out an experiment using neutral no-words like CSs and pleasant and unpleasant words like USs. The CS-US couples were showed three times, the USs being presented 28.57 msec. and with backward mask. Ours results show a mere exposure effect but not a evaluative conditioning one.
ISSN:0212-9728
1695-2294