Using decision rules to achieve mass customization of airline services

This paper uses the Dominance-based Rough Set Approach (DRSA) to formulate airline service strategies by generating decision rules that model passenger preference for airline service quality. DRSA could help airlines eliminate some services associated with dispensable attributes without affecting pa...

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Bibliographic Details
Published in:European journal of operational research 2010-09, Vol.205 (3), p.680-686
Main Authors: Liou, James J.H., Yen, Leon, Tzeng, Gwo-Hshiung
Format: Article
Language:English
Subjects:
Air transportation and traffic
Airline
Airline industry
Airlines
Applied sciences
Computer science
control theory
systems
Customization
Data mining
Data processing. List processing. Character string processing
Decision making models
Decision rules
Decision theory. Utility theory
Dominance-based Rough Set Approach
Dominance-based Rough Set Approach Multi Criteria Decision Making (MCDM) Data mining Decision rules Airline Service quality
Exact sciences and technology
Ground, air and sea transportation, marine construction
Memory organisation. Data processing
Multi Criteria Decision Making (MCDM)
Operational research and scientific management
Operational research. Management science
Quality of service
Service quality
Software
Studies
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Summary:This paper uses the Dominance-based Rough Set Approach (DRSA) to formulate airline service strategies by generating decision rules that model passenger preference for airline service quality. DRSA could help airlines eliminate some services associated with dispensable attributes without affecting passenger perception of service quality. DRSA could also help airlines achieve mass customization of airline services and generate additional revenues by active or passive targeting of quality services to passengers.
ISSN:0377-2217
1872-6860
DOI:10.1016/j.ejor.2009.11.019