Enhancing Student Team Effectiveness: Application of Myers-Briggs Personality Assessment in Business Courses

This article examines the relationship between student perceptions of team learning experience and communication style. Student group learning perceptions were evaluated and team communication style was measured using dyads derived from Myers-Briggs personality profiles. Groups containing similar pe...

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Bibliographic Details
Published in:Journal of marketing education 2005-04, Vol.27 (1), p.41-51
Main Authors: Amato, Christie H., Amato, Louis H.
Format: Article
Language:English
Subjects:
Business education
Cognitive style
Collaboration
Collective action
College students
Communication
Computer simulation
Cooperative learning
Course Content
Course Descriptions
Differences
Educational Benefits
Group Experience
Groups
Heterogeneous Grouping
Homogeneous Grouping
Learning
Learning Experience
Macroeconomics
Market strategy
Marketing
Myers Briggs Type Indicator
Perceptions
Personality
Personality Assessment
Personality traits
Preferences
Prior Learning
Problem solving
Race relations
School Holding Power
Specialization
Statistical analysis
Student attitudes
Student organizations
Student retention
Teams
Teamwork
Thinking Skills
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Summary:This article examines the relationship between student perceptions of team learning experience and communication style. Student group learning perceptions were evaluated and team communication style was measured using dyads derived from Myers-Briggs personality profiles. Groups containing similar personalities were classified as compatible, whereas groups that blend individuals with different talents and preferences were deemed complementary. Our sample included two sections of Marketing Strategy and one Principles of Macroeconomics section. Macroeconomics students reported greater satisfaction when the group is compatible, whereas Marketing Strategy students preferred complementary groups. The number of group learning experiences and differences in group homogeneity provides likely explanations. Principles of Macroeconomics students, with little or no prior group experience, preferred the comfort of a compatible group. Alternatively, drawing on their considerable group experience, Marketing Strategy students preferred to blend the diverse talents available in a complementary group.
ISSN:0273-4753
1552-6550
DOI:10.1177/0273475304273350