The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students

This study investigates the relationships between marketing education and individual cultural valuesand college stu dents’ marketing ethics. Using Vitell, Rallapalli, and Singhapakdi’smarketing normsscale and Yoo, Donthu, and Lenartowicz’s five-dimensional measure of culture operationalized at the i...

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Bibliographic Details
Published in:Journal of marketing education 2002-08, Vol.24 (2), p.92-103
Main Authors: Yoo, Boonghee, Donthu, Naveen
Format: Article
Language:English
Subjects:
Academic Standards
Accreditation (Institutions)
Business Education
Business ethics
Business schools
Collectivism
College students
Cultural Influences
Cultural values
Culture
Education
Employment Experience
Ethics
Factor Analysis
Higher education
Hypotheses
Individual Characteristics
Individual Differences
Informal Education
Learning
Majors (Students)
Marketing
Merchandising
Meta Analysis
Moral Issues
Norms
Older people
Statistical analysis
Statistical Data
Student Attitudes
Studies
Values
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Summary:This study investigates the relationships between marketing education and individual cultural valuesand college stu dents’ marketing ethics. Using Vitell, Rallapalli, and Singhapakdi’smarketing normsscale and Yoo, Donthu, and Lenartowicz’s five-dimensional measure of culture operationalized at the individual level, the study reveals that formal and informal marketing educationsare positively related to the level of marketing ethics. Collectivism, uncertainty avoidance, and Confucian dynamism are positively related to the level of marketing ethics, whereas masculinity and power distance are negatively related to the level of marketing ethics. Implications for ethics education are discussed.
ISSN:0273-4753
1552-6550
DOI:10.1177/0273475302242002