Case Study: Mobile apps usage vis-à-vis shopping habits and preferences

Online marketing, e-marketing, e-commerce and digital marketing are the buzz words and gaining importance in the modern business world. Company website base online purchase platforms are available. Similar to middle men or channel members, Amazon India, Flipkart, Make My Trip, Clear trip etc. work l...

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Bibliographic Details
Published in:Advances in management (Indore, India) India), 2018-06, Vol.11 (2), p.19-25
Main Authors: Babu, Girish M, Sankar, Valasala N V A Sai
Format: Article
Language:English
Subjects:
Cellular telephones
Computer industry
Computers
Consumer behavior
Consumers
Customers
Decision making
Digital marketing
Electronic commerce
Internet access
Mobile communications networks
Online advertising
Purchase intention
Retail stores
Search engines
Smartphones
Software
Software industry
Viral marketing
Websites
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Summary:Online marketing, e-marketing, e-commerce and digital marketing are the buzz words and gaining importance in the modern business world. Company website base online purchase platforms are available. Similar to middle men or channel members, Amazon India, Flipkart, Make My Trip, Clear trip etc. work like channel members on the technology platform. In the evolution of online marketing, a paradigm shift is seen from web-portal buying to mobile app-based buying. Mobile app-based buying, in fact, is growing significantly every day. This research paper probes into the profile of the online buyers, factors influencing the online buyers and also the factors for which the off-line buyers not willing to go for online purchases.
ISSN:0974-2611
2278-4551