Effectiveness of monetary incentives

Members of professional groups were much more likely to respond to a mail survey than nonmembers who were also experts in the area (43.7% versus 13.7%). A one-dollar prepaid monetary incentive increased the response rates, and it was as effective for members as for nonmembers (gains of 18.6% and 15....

Full description

Saved in:
Bibliographic Details
Published in:Industrial marketing management 1994-04, Vol.23 (2), p.133-136
Main Authors: Armstrong, J.Scott, Yokum, J.Thomas
Format: Article
Language:English
Subjects:
Direct mail campaigns
Effects
Monetary incentives
Response rates
Statistical analysis
Studies
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Members of professional groups were much more likely to respond to a mail survey than nonmembers who were also experts in the area (43.7% versus 13.7%). A one-dollar prepaid monetary incentive increased the response rates, and it was as effective for members as for nonmembers (gains of 18.6% and 15.3%, respectively). Surprisingly, the US dollar monetary incentive had a greater effect on foreign than US response rates (gains of 32.6% and 12.9%, respectively).
ISSN:0019-8501
1873-2062
DOI:10.1016/0019-8501(94)90014-0