Culture, Contradiction and Marketing Pragmatism

People live in times when the ideas and practices that have got them to the here and now are of limited use in finding new direction. Novel ideas, largely untested ideas, and often apparently contradictory ideas are starting to shape their future. In 1962 Daniel Bell published a book entitled The En...

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Bibliographic Details
Published in:Irish marketing review 2009-01, Vol.20 (1), p.3
Main Author: O'Driscoll, Aidan
Format: Article
Language:English
Subjects:
Brands
Citizenship
Culture
Ideology
Marketing
Marketing management
Otherness
Philosophers
Pragmatism
Online Access:Get full text
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Summary:People live in times when the ideas and practices that have got them to the here and now are of limited use in finding new direction. Novel ideas, largely untested ideas, and often apparently contradictory ideas are starting to shape their future. In 1962 Daniel Bell published a book entitled The End of Ideology. The title resonated because many believed that the ideological politics that had characterized the 1930s and the early Cold War would be left behind. In Ireland pragmatism continues to characterize much political, social and commercial endeavor. A flexible can-do spirit pervades much of Irish life. The idea of dual citizenship is echoed by philosopher Richard Kearney writing about the era of the Celtic Tiger and Ireland's decisive transition from an insular to a global culture. Many products exhibit a paradoxical essence, or paradessence, in promising to simultaneously satisfy two opposing consumer/buyer desires.
ISSN:0790-7362