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Shippers' transportation choice processes under deregulation

Deregulation of the motor carrier industry affords an opportunity to better understand industrial choice processes during a period of significant environmental uncertainty. Partial validation of a decision process model and the managerial implications of that model are presented.

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Bibliographic Details
Published in:Industrial marketing management 1982-04, Vol.11 (2), p.117-124
Main Authors: Krapfel, Robert E., Mentzer, John T.
Format: Article
Language:English
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Description
Summary:Deregulation of the motor carrier industry affords an opportunity to better understand industrial choice processes during a period of significant environmental uncertainty. Partial validation of a decision process model and the managerial implications of that model are presented.
ISSN:0019-8501
1873-2062
DOI:10.1016/0019-8501(82)90005-0