Representing Bodies in Virtual Space: The Rhetoric of Avatar Design

This article discusses the rhetorical aspects of avatars, or virtual selves, within multiuser graphical virtual realities (GVRs). In both text-based and graphical virtual worlds, users are represented in the world by discursive or visual avatars. Because the manner in which users in a synchronous sh...

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Bibliographic Details
Published in:The Information society 1999-08, Vol.15 (3), p.177-186
Main Author: Kolko, Beth E.
Format: Article
Language:English
Subjects:
Avatar
Computer-mediated Communication
Gender
Graphical
Virtual Reality
Multimodal Communication
Rhetoric
Virtual Worlds
Avatars
Chat rooms
Computer Graphics
Computer Mediated Communication
Discussion groups
Gender
Gender Issues
Information communication
Rhetoric
Sexes
Studies
Symbolism
Users
Virtual communities
Virtual Reality
World Wide Web
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Summary:This article discusses the rhetorical aspects of avatars, or virtual selves, within multiuser graphical virtual realities (GVRs). In both text-based and graphical virtual worlds, users are represented in the world by discursive or visual avatars. Because the manner in which users in a synchronous shared environment are represented affects how they are able to communicate, the design of an avatar affects the communicative possibilities within a virtual world. This essay examines the development of GVRs in order to question how representations of selves in these newer versions of cyberspace relate to on-linecommunication. The focus here is particularly on how bodies in GVRs are gendered, and how differing modes of gender inscription might affect online interaction. Ultimately, GVRs raise the issue of how the visual affects the verbal when both are mediated by technology.
ISSN:0197-2243
1087-6537
DOI:10.1080/019722499128484