Adapting the wine producers' offers in Muntenia Oltenia to the new market trends

The process of transformation that affects the world wine industry is also felt at the level of the Romanian market. The article aims to address two of the directions this market evolves in. The aim of the paper is to outline the extent to which wine cellars know and use the biodynamic cultivation a...

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Bibliographic Details
Published in:Bulletin of the Transilvania University of Brașov. Series V, Economic science Economic science, 2017-07, Vol.10 (2), p.243-250
Main Author: Bărbulescu, Oana
Format: Article
Language:English
Subjects:
Competition
Consumers
Cooperation
Cultivation
Markets
Qualitative analysis
Qualitative research
Quality of service
Tourism
Trends
Wineries & vineyards
Wines
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Summary:The process of transformation that affects the world wine industry is also felt at the level of the Romanian market. The article aims to address two of the directions this market evolves in. The aim of the paper is to outline the extent to which wine cellars know and use the biodynamic cultivation and vinification techniques and to measure their willingness to practice enotourism as a wine promotion measure. After a short presentation of the general context of the Romanian wine industry and of the latest developments in this sector, the author analyzes of the results of a qualitative research carried out with seven wine producers in the Muntenia Oltenia area. The results of the research allow sketching some proposals that are in line with the trends on the international wine market and that contribute to the increase of the sales of Romanian producers'.
ISSN:2065-2194