The relationship among individual differences in individualism-collectivism, extraversion, and self-presentation

Individualism versus collectivism as an aspect of culture and extraversion as an aspect of personality may help explain self-presentation attitudes, intentions, and behaviors on social networking sites. Thus, this study aims to investigate the individual differences and relationships among individua...

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Bibliographic Details
Published in:Personality and individual differences 2018-01, Vol.121, p.89-92
Main Authors: Arpaci, Ibrahim, Baloğlu, Mustafa, Kesici, Şahin
Format: Article
Language:English
Subjects:
Attitudes
Behavior
Collectivism
College students
Culture
Extraversion
Five factor model
Individual differences
Individualism
Networking
Personality
Personality traits
Self presentation
Selfpresentation
Social networks
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Summary:Individualism versus collectivism as an aspect of culture and extraversion as an aspect of personality may help explain self-presentation attitudes, intentions, and behaviors on social networking sites. Thus, this study aims to investigate the individual differences and relationships among individualism versus collectivism, extraversion, and self-presentation attitudes, intentions, and behaviors. The Individualism-Collectivism Scale and the Big Five Personality Scale were used to collect the data from 311 college students (75.9% woman, mean age=20.68). Results show that individualism has a significant positive correlation with extraversion, which has a significant correlation with selfie posting attitudes, intentions and behaviors. Even though the correlation between individualism and attitudes toward self-presentation was statistically significant, the magnitude of the association was small. •Relationships among culture, extraversion, and self-presentation were investigated.•Individualism has a significant correlation with extraversion.•Extraversion has a significant correlation with self-presentation on social media.
ISSN:0191-8869
1873-3549
DOI:10.1016/j.paid.2017.09.034