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Global firms -- heroes or villains? How and why companies globalise

Globalization has had a bad press. Industries and firms go global in the quest for competitive advantage. They excite criticism and worse, for their alleged side effects on local businesses, national economics, political structures and traditional cultures. This article examines why globalization ha...

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Bibliographic Details
Published in:European business journal 2002-03, Vol.14 (1), p.8
Main Author: Segal-Horn, Susan
Format: Article
Language:English
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Online Access:Get full text
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Summary:Globalization has had a bad press. Industries and firms go global in the quest for competitive advantage. They excite criticism and worse, for their alleged side effects on local businesses, national economics, political structures and traditional cultures. This article examines why globalization happens and what it actually does.
ISSN:0955-808X